A new name
In finding a new company name, we hoped to evoke a traditional, warm, and natural feel. A combination of words would provide digital availability not possible with the original company name. The name, Hessleby Homes, was created using elements of the two directors’ surnames, Hession and Appleby, in order to feel like a family name and invoke the emotional effect that can come from family: trust, togetherness, warmth and stability.
Defining the brand
In keeping with the theme of tradition and familiarity, the brand utilises a crisp, traditional serif font. We’ve paired it with modernising contemporary warm colours. The accompanying icon features the company initials, a set of overlapping H’s. This nod to Hessleby Homes can be perceived as pillars for the stability. They act as a subtle nod to both the element of luxury home architecture as well as the four pillars of the company ethos.