Building a successful brand
Design, Outsourced Marketing, Social Media, Strategy, WebsiteBK Plus, an accounting firm, engaged our team at startup to develop a brand name and overall look, feel, and tone to reflect their services and positioning in the market. Two years on, their brand has grown to include offices across the region and over 100 employees.
The brief
BK Plus is a new accountancy firm that needed to establish its brand from the ground up. The owners had previously owned another accountancy firm and knew exactly what they wanted to offer and how they wanted to position themselves in the market. They recognised that investing in the right marketing strategy would set the firm up for success.
The website
One of the main focuses for our team was creating a website that would be user-friendly, easily navigable and would also showcase BK Plus’ services and technical information in detail. Given that the website would be the first point of contact with the firm, we wanted to be sure to make a good first impression. We also valued building a website that could expand as the business grew.
Branding
Our team began working with the two owners to come up with a name that would accurately represent the BK Plus brand and the services they were offering. We were given some parameters to work within and were able to decide a name the owners felt was right for their brand. We could then begin developing the overall look, feel, and tone of the brand.
Launching the brand
As part of the launch strategy, we also worked on the timing of the communication to maximize impact. We launched BK Plus on the 8th of February 2021. Since then we have continued to build on the success of the launch. Our team has been actively developing the website and creating regular content in the form of insights and newsletters. We also help BK Plus by posting regular updates on various social media platforms.
Two years on, BK Plus now has five offices across the region, all of which we have helped to brand and develop. They have grown to over 100 staff, and we continue to work as part of their outsourced marketing team.
